Big Brand Brains. Small Brand Heart.
We started DIG Media Lab the way many great ideas begin—on the sidelines of a volleyball court.
What began as two moms cheering for our daughters quickly grew into a creative collaboration. Between games, practices, and tournaments, we found ourselves talking about brands, content, storytelling, and the opportunities we saw for small businesses.
We shared a simple belief: small brands deserve big voices.
Too often, great businesses have powerful stories to tell but lack the time, strategy, or resources to tell them in a way that gets noticed.
So, we decided to change that.
How It Started
DIG Media Lab was born to bridge the gap. We bring the clarity, creativity, and strategic thinking from our big-brand backgrounds—and apply it to small businesses, mission-driven founders, and nonprofit teams who want to show up powerfully without getting lost in the noise.
We don’t believe in cookie-cutter content or rinse-and-repeat playbooks. Every post, caption, reel, and template is crafted with intention, designed to help you connect, convert, and grow in a way that actually feels like you.
Why “DIG”?
In volleyball, a dig is a quick, instinctive play that keeps the momentum going—and that’s exactly how we operate.
We DIG deep into your story, strategy, and audience to help you stay in motion and show up strong—online, in the feed, and in the minds of the people you serve.
Our Services
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Strategic Marketing
Fractional CMO
Outsourced marketing department
PR + Communication
02
Story-Driven Social Content
Reels by DIG. Story-driven social content. Visual identity + brand style.
Content planning + strategy
03
The Athlete Brand Lab
Our program helping student athletes build a brand that grows with them.
Our Mission
At DIG Media Lab, we believe small businesses and startups deserve to be seen, heard, and remembered. We exist to empower underdog brands with the confidence and clarity to grow on their own terms—through bold storytelling, smart strategy, and content made for the scroll.
Strategy. Story. Growth.
Let's DIG in.
Who's behind DIG Media Lab
The people bringing 50+ years of marketing experience to your business.
Arlene Villanueva Unverzagt / President
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Founder of DIG Media Lab and marketing leader with 30+ years of experience.
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Led marketing for Visa, HP, Intel, HTC, Oracle, TE Connectivity, startups, and nonprofits
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Co-Owner San Francisco Signal LOVB SF Professional Volleyball team
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Sports marketing and partnership management
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Mom of athletes - Football, Track & Field and Elite Volleyball
Rachel Crawford / Creative Director
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Communications and marketing professional with 20+ years of experience.
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Specializes in storytelling, content strategy, audience engagement, and brand communications.
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Mom of two club volleyball athletes and passionate about helping athletes share their stories with confidence and authenticity.
Who We Work With
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Small businesses and local shops ready to level up
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Startups looking for standout digital presence
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Founders too busy to DIY but too smart to settle
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Student athletes and parents
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Creatives, coaches, and community builders who want to stay authentic and grow
Let's ignite your digital success
Book Your Free Strategy Session Now